(Re-branding an established Construction Company with Online Video)
This video is part of a re-branding campaign for SASS Sunny Acres Sports Systems. Fully 75% of the work involved in the installation of a new synthetic turf sports field involves "base construction." We worked with SASS to develop a comprehensive behind the scenes look at the construction of a synthetic turf sports field. The intent of the online video strategy is to position SASS as the premier, go-to vendor for "the tough jobs", and establish this construction company as uniquely equipped to handle the complexities of the field construction process. Multiple video shorts were produced and posted to Youtube and other sites online. A comprehensive contact strategy is being deployed that will utilize the videos to tell the story of this company.
Miller Dodson Associates
The Challenge:
Create an integrated online video communications campaign that will inform potential clients about the value of a Miller Dodson Associates, and their Capitol Reserve Study offering.
The Reserve Study concept is complex and yet StratDV was able to create short compelling video segments, that address some of the questions regarding the process, and begin a conversation with potential clients. The video's further position the Reserve Study experts at Miller Dodson Associates as leaders in their field.
Sodexo Senior Services
The Challenge:
Prepare in a very short time and important video message from the President of Sodexo Senior Services for a major conference where he was to be the featured speaker. The video must be a strong and compelling lead-in to his message on service to seniors.
